Staying Ahead in the Digital Age: Technology in Estate Agency 🖥

Technology in estate agency is often behind the times, here's how to bring it into the 21st century

Georgia Cave
Marketing Manager

🖥 Estate agency is one of those industries that seems to have stayed in 1995 regarding technology. 

🏔 If you’ve worked in a high-street agency and had the misfortune of using Veco or anything similar, you’ll know that the CRM systems are just the tip of the iceberg. 

📞 From out-of-date viewing logs to telephone tennis, the way that estate agents have communicated in the past has been nothing short of archaic. 

🔔 For example, a typical vendor has to call a branch to get any feedback about weekend viewings or wait for the Branch Manager to call them back sometime on a Monday morning. One of the main downsides to this is that you’ll have to take the word of a Sales Manager who is often getting feedback from their negotiators who are trying to recall viewings from over 24 hours ago. 

Secondly, when the said vendor has a property under offer, they either have to wait for an email chain to appear, or continue to chase with or without a sales progressor to help them. This constant game of phone or email cat and mouse not only infuriates vendors, but if they are buying with someone else, they then have to wait to relay that information (which can very easily get lost in translation). 

Having transparency in what is arguably one of the most significant sales of your life is crucial. This is where choosing a self-employed estate agent with Nested can make the difference in pulling your hair out or having the clear communication you deserve. 

Our tech team built our CRM system and app from scratch, incorporating everything you would ever need and nothing you wouldn’t. 

As a vendor, you’ll be able to add your availability through the online calendar. This means whenever you need to take your child to tennis, have dinner with friends, or simply want a Friday evening without viewings, you can set your availability accordingly. This means your agent won’t ever have to worry about bothering you at inconvenient times. 

You’ll be able to see how your property is doing on Rightmove compared to other properties on the market, so for the data geeks, you can quite literally track the popularity of your home day by day (there’s no one else that can offer this).

When the offers inevitably start piling in, you’ll be able to see all of the respective buyers and compare their offers, their financial positions and any other information you may need to make an informed decision. 

Once that offer is accepted, tracking becomes available for every step. From searches to draft contract packs, there is visibility at every step and you’ll have insight into when documents have been sent to each respective solicitor and ultimately, when contracts have been exchanged and you complete. 

If it sounds like this is the most efficient way to keep track of your home sale and enjoy stress-free communication, then you would be right. 

Does your current agent make you feel like you’re living in the dark ages? Step into the 21st century with your local Nested Area Partner. Contact us below to discuss anything further or book your free valuation.

Selling your home?

Book a valuation with Nested, the modern estate agent. We combine expert local agents with the smartest technology to give you the best result from your sale.

Nested puts homeowners in control of their sale. Our agents provide you with smarter insights so you achieve the best price for your home on your timeframe. When you’ve found your new home, you have the power to move chain free, while we take care of your sale. Our buying agent will even negotiate up to 5% saving on your new home, so you get more home for your money.

If you’re interested in selling smarter, get in touch today. - The modern way to move.