How to Choose the Right Buyer for your Home

Selling your home is about more than securing the highest offer.

Paul Best
Area Partner | Nested Horley, Redhill and Reigate

At Nested Estate Agents, we know that the “right buyer” is often the one most likely to complete the sale smoothly and on time, rather than simply the one offering the largest sum.

Across Surrey, property sales can fall through for a variety of reasons. Asking the right questions early can help protect your sale, reduce stress, and keep your move on track.

While buyers naturally have questions for sellers, an experienced estate agent knows that assessing a buyer’s readiness is just as important.

Here are key considerations I focus on to help sellers make informed decisions:

  1. 💰 Are They Genuine Cash Buyers?
    A true cash buyer has funds readily available, not contingent on another sale. This can make a significant difference when timing and certainty are key.
  2. 👍 Have They Secured a Mortgage in Principle?
    Committed buyers usually have their mortgage agreed in principle before making an offer. This demonstrates financial readiness and reduces the chance of last-minute issues.
  3. 💷 How Will the Purchase Be Funded?
    A serious buyer should be able to explain whether they are purchasing with cash, a mortgage, or a combination of both. Clear answers here give you confidence that the sale has a strong foundation.
  4. 🏡 Do They Have a Property to Sell?
    If the buyer needs to sell their own home first, understanding their situation is crucial. Is their property on the market, under offer, or not yet listed? Knowing this helps you anticipate any potential delays.
  5. ⛓️ Are They Part of a Property Chain?
    Shorter chains, or no chain at all, generally result in quicker, more reliable sales. Understanding the chain length can help you evaluate the likelihood of a smooth transaction.
  6. ⏰ How Long Has Their Property Been Listed?
    A home that’s been on the market for months, particularly if price reductions have occurred, may signal a more complicated sale. Buyers in these situations might bring additional risk.
  7. 📝 Do They Have a Solicitor Ready?
    Buyers who have instructed a conveyancer are often better prepared to progress quickly once an offer is accepted, keeping the sale on schedule.
  8. 😨 Are There Any Critical Deadlines?
    Buyers may be motivated by factors such as school admissions, relocation for work, or rental notice periods. Knowing these details can help you plan your own move with confidence.

Why the “Highest Offer” Isn’t Always the Best Offer

While it’s tempting to choose the highest bid, a slightly lower offer from a well-prepared, financially ready buyer can often result in a faster, more reliable sale. I will help you look beyond the numbers, assessing each buyer’s position to give practical advice based on my experience.

Selling your home should be a positive experience. If you’re planning a move, I am here to guide you through the process, ensuring you choose the right buyer and complete your sale with confidence.

Contact me to discuss your moving plans!

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